Telematics Munich - The Future of Travel And Transportation
November 10th and 11th saw Europe’s largest and most influential business conference and exhibition for the connected car industry. This year’s event was the largest ever with more than a thousand industry executives in attendance as people flocked to see for themselves the cutting edge offerings in this relatively new sector. Telematics Munich claims to be the “only place where you can witness the conversations that will change the face of mobility in Europe” and certainly proved popular with the press.
The two day event attracted industry leaders galore and Day One’s keynote speaker was none other than Dominique Bonte, vice president at ABI Research, a longstanding provider of market intelligence. Discussions centred on regulation of the connected car and how to protect the technology from hackers, a security issue that is also troubling industry stalwarts in the USA.
It’s predicted that security will become an increasingly important issue as connectivity is stretched. Connected cars will not only be connected to other cars, but also to other devices. BMW’s Simon Euringer, head of the company’s ConnectedDrive service explains that there are three layers of car connectivity available to consumers:
• The first layer is the availability of features in the field, such as real-time information on traffic, parking availability, fuel prices and local weather.
• The second layer is the ability to customise the functions in the car – the option to mix and match the individual applications that we consider useful – a personalised in-car experience like never before.
• The third layer consists of extracting functions from the vehicle to the cloud and bringing those functions to the user, no matter where they are. This will allow consumers to pre-condition the vehicle from a smartphone or tablet from within their office or living room.
Add to this the ability to calculate on a smartphone or table how long a proposed journey will take (enabling the user to opt to drive or use public transport, whichever is quickest and most convenient), navigation of the car is fast becoming navigation of the person.
Industry leaders are determined to make functionality and services increasingly available to people on the move. However, BMW’s Ulrich Fastenrath admitted that data accuracy represents a major challenge as there are still quality problems with the data available at present. Intermodal transport (using two or more modes of transport in a journey) is the goal of the future and brands are in a race to develop methods of dealing with data that will deliver a competitive advantage.
Of course, the integration of real time navigation data from private vehicles and public transport will require cooperation from government and public authorities. Although these organisations are in possession of huge amounts of data, not all of it is accurate and up to date. There is also the issue of data protection, both consumers and authorities will need to see benefits from opening up data in this way.
One thing is for sure, with the advent of telematics transportation and travel is set to change radically in the coming years.